Social Enterprise: Charity Tap
Location: Melbourne, Australia
Associated Citizens featured on TOWNHALL: Matthew Kwong, Co-Executive Director
What is Charity Tap all about?
Charity Tap is a social enterprise that aims to work with hospitality businesses across Australia to help raise funds for local charity projects. From Melbourne City Mission to Kids Under Cover, Charity Tap rotates project funding on a quarterly basis in order to maximise their impact across a range of local charities. How it works is hospitality business join Charity Tap by pledging anywhere between 50c to $2 per pint / schooner / jug of beer sold. The funds get pooled together on a monthly basis then donated at the end of the quarter period. 10% of the profits go to SHARC, a self-help organisation that assists with alcohol rehabilitation along with the remainder of the profits going to the chosen charity.
How long have you been operating?
Jess and Matt have been co-directors of Charity Tap since June 2017.
Where did the idea start?
The idea started in late 2015 when the guys behind HoMie – Robbie, Nick and Marcus, wanted to expand their social impact further. Realising that there wasn’t an exciting attitude to donating in Australia, they decided to ‘tap’ into the Aussie culture of drinking and bring a new and exciting way to donating!
How do TOWNHALL Citizens or visitors get involved? Are you open to collaboration – if so, what kind?
Go to one of our supporting bars with your mates and have a drink!
Bars that support Charity Tap: www.charitytap.com.au
Do you have any success stories?
As a early-stage social enterprise, nothing that exciting has happened yet but we hope to share more stories through our journey!
Do you have a project on TOWNHALL or an important event or mission coming up?
We are about to support Lighthouse Australia as our next Feature Charity for July, August and September 2018! We don’t have any events planned yet but we have some new exciting bars about to come on board! Watch this space.
Are you raising funds for anything specific?
Our goal is to help local charities across Australia by funding a variety of projects. From helping those experiencing homelessness, to others with disability assistance needs, we want to maximise our impact across all issues impacting our local community.
Any interesting fact you can share?
Co-Directors Jess and Matt are still studying their undergraduates at Monash University! With double degrees in Science and Arts, Business and Industrial Design respectively, juggling study and work can be both exciting and rewarding!
What’s the overall vision for Charity Tap?
The vision for Charity Tap is to make donating a subconscious decision by reaching out to every single bar in Australia ready to make an impact. Our hope for the not-to-distant future is that we can hopefully bring our own product line to market and bring the impact-making closer to us.
What’s your ‘why’?
If you have a charity you think should be featured on Charity Tap! Let us know!